We Called Her General Girouard

Video still, Food, 1972, Gordon Matta-Clark, © Estate of Gordon Matta-Clark / Artists Rights Society (ARS), New York

An ad, printed in the Spring 1972 issue of Avalanche magazine, trumpeted in boldface type ‘FOOD’S FISCAL FAMILY FACTS’. Most of the readers of Avalanche would, it was assumed, be at least part way familiar with FOOD, the restaurant opened in SoHo by artists Gordon Matta-Clark, Carol Goodden, Tina Girouard, Suzanne Harris, and Rachel Lew a few months earlier. It was already a fabulous success, and the Downtown art scene was tight knit in those days and more or less identical to Avalanche’s readership. Also, FOOD was the only decent restaurant in the neighborhood. 

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