Still Making a Splash

On Leonard Koren and WET: The magazine of gourmet bathing

‘If you had to have it explained’, says Leonard Koren, ‘then it wasn’t the magazine for you.’ Many people, when they first encountered WET magazine in Venice, California, in 1976, or later, in the hippest bookstores and clothes boutiques around the world, weren’t quite sure how seriously to take its now famous strapline: ‘The magazine of gourmet bathing’. That was the idea. Read the rest of this entry »