Jason Rhoades

Hauser & Wirth, Los Angeles

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Jason Rhoades, My Madinah. In pursuit of my ermitage…, 2004, Mixed media, Dimensions variable © The Estate of Jason Rhoades Courtesy the estate, Hauser & Wirth and David Zwirner Photo: Fredrik Nilsen

Will there come a day when Jason Rhoades’s giant lexicon of euphemisms for female genitalia – typically manifested in coloured neon letters, several inches high, strung throughout his installations – no longer has the power to offend? Will adherents of the Muslim faith one day become so laissez-faire that they no longer mind that, in Rhoades’s installation My Madinah. In pursuit of my ermitage… (2004), these neon words are dangled from the ceiling above a parody of a mosque, with old towels laid out on the floor instead of prayer rugs? Not to mention the sensitivities of Native Americans, who are invited to witness dubiously authentic embroideries and dream-catchers, acquired in bulk as raw material for Rhoades’s The Black Pussy … and the Pagan Idol Workshop (2005) and Tijuanatanjierchandelier (2006), tangled with Moroccan ornaments, Mexican serape blankets and ‘slippery nipple’ mugs, amongst other tourist tat.
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